As previously said, organic and paying search are often used by prospective customers as their first point of contact with a company. As a result, landing pages are an important touchpoint, acting as a first point of contact with a company, a way to cultivate leads with persuasive content, or a way to produce eligible leads through form fills.

They make an excellent first impression: Many of your new consumers’ first experiences with your company would most likely take place on your website. And a large fraction of those visitors would have arrived at your site through organic search. Landing pages, regardless of where they appear on the website, act as the front entrance of your company in several respects. Raise click-through rates and efficiently jumpstart the user experience with well-crafted landing pages that add relevance to the reader and provide concrete next steps (such as a call-to-action button or links to relevant material on the site).

 They generate leads and conversions: When combined with persuasive downloadable assets and form fills, landing pages undoubtedly help generate more potential leads and increase conversion rates. Dedicated pages for downloaded materials are an excellent way to find the most promising sales leads.

They advertise new goods and services: Your company has just completed work on a cutting-edge new piece of tech that will be integrated into your product platform. It’s cutting-edge, and it completely transforms the way your app works and interacts with people. Creating a dedicated landing page for that feature, tool, or technology highlights the added value it brings to your product and your consumers.

They are straightforward and to the point: Landing pages are ideal for sharing the key brand messages and value additions in the simplest and most effective way possible. That’s exactly what the target demographic needs under the right circumstances.

They create trustworthiness: Incorporating social evidence into landing pages, according to Neil Patel, is a critical component of building reputation. Landing pages that use a challenge/solution strategy show web users that the organization will help them with the problem they’re having. Displaying consumer testimonials or highlighting any of the past and present happy customers will help drive the point home.

They boost the search engine traffic: More organic traffic to your blog can be driven by a well-optimized landing page that is search-friendly, uses targeted keywords, and adheres to search engine optimization best practices. It is a foregone conclusion. We’ve seen it a million times before.

They boost webinar participation: If you want to increase the number of people who sign up for your webinars? Create dedicated landing pages that can be reached easily via organic search or internal site connections. You’ll see an increase in webinar participation if you connect certain pages to blogs that cover similar topics and share them on your social media platforms. To get in as many potential leads as possible, create separate landing pages for and webinar you host or participate in.

They help you achieve your business objectives: All we talk about on this site – organic quest, SEO, content marketing, and so on – is merely a means to an end. This is a results-driven industry, and if any of these fancy digital media tactics don’t help businesses meet their larger business objectives, they’re not worth the effort.

Whatever your existing business priorities are – increasing revenue, widening your client base, entering new markets, or introducing a new product or service, for example – well-crafted landing pages will help you achieve them. You’ll drive organic search traffic, improve conversions, and catch more eligible leads if you have a successful landing-page game.